To help newcomers and even fill the knowledge gap of some frequent users, here are some of the things you can do with YouTube Studio beyond just posting videos.
How to Locate the YouTube Studio
The YouTube Studio is located at studio.youtube.com.
Or, if you’re logged in to your YouTube account, you can locate the YouTube Studio by clicking on the picture menu at the top right-hand corner of the web app. The YouTube Studio option then appears on the dropdown menu.
However, if you don’t have a YouTube channel already, once you click on the YouTube Studio option, the next menu that appears prompts you to create a YouTube channel.
Now that you’re all set, here’s an overview of the best YouTube Studio features to explore.
1. Manage Multiple YouTube Channels
Since YouTube Studio is specific for individual channels, it allows you to manage multiple YouTube channels at a time. All you need to do is to switch channels. And if your YouTube channels are in different Google accounts, you can always swap your Google accounts as well.
You can switch your account either before or after launching the Studio. Once you log in to your YouTube account, just like you did while locating the YouTube Studio, click on the picture menu on your account and click Switch account to select your preferred YouTube channel. The process is pretty much the same while in the YouTube Studio.
That way, you get to monitor each account differently and more conveniently.
Create a Brand Channel
However, you can also create more than one YouTube channel with a single Google account. That new account is called a brand channel.
To create a brand channel, go to Settings, then go to Channel and navigate to the Advanced settings option. Then click on Manage YouTube account. This will take you to a new page where you get the option to Add or manage your channels.
2. View Real-Time Channel Analytics
Of course, monitoring the overall performance of your channel is very important. To access the analytics tool, click the Go To Channel Analytics option at the bottom-right corner of the Studio dashboard. As an alternative, you can also click the Analytics option at the left-hand corner of the web app.
Once on the analytics page, you get to monitor the performance of individual videos and see the overall changes occurring on your channel. These include in-depth information on changes in the number of subscribers, number of views, and watch time.
However, beyond that overview, you also have options that let you monitor your reach, engagement, and audience type. And just like any business, these options let you make future decisions about which video types to focus on.
These other options are equally useful if you like to know more about specific performance metrics.
You can also click on the View More or the Advanced option to get a better hold on more story-telling analytics. That option is useful if you want to compare performance based on year or how one video performs compared to another.
YouTube lets you access that option when you click on the Compare To option at the top right-hand corner of the Advanced Options page.
3. Upload Videos
The most recommended way to upload videos on YouTube is via the YouTube Studio. Although you can still upload videos via the YouTube mobile app, this doesn’t give you as much flexibility.
To upload a video, click on the Add Video logo at the top-right corner of the web app. That opens up a page that tells you to select a file. Click on Select Files to browse your local files for your video.
4. Edit Videos
If you can’t afford the cost of dedicated offline video editors, YouTube Studio now has an editor that lets you perform online video editing.
The best way to access the video editor is to list your video as a private video by ticking the Private option in the visibility step. That’s a better way, as you don’t want to perform raw edits on a video that’s already public.
When you go back to the listed videos, you can then click on the recently uploaded video. And click on the Editor option at the left-hand corner of your screen to edit your video.
Take Advantage of the Editor
While not offering many advanced features like dedicated apps, the YouTube Studio video editor lets you do basic editing that at least gets your video ready for publishing.
You get to cut and merge fragments of your videos, add an end screen, video elements, and copyright-free audio from YouTube. And just recently, the blur effect has been added to the editor—this gives you more control over the objects that appear to viewers.
5. Draft Videos
You can also draft a video for later editing. In fact, once a video is successfully uploaded, it becomes a draft already. So, once your video is uploaded, close the upload interface to add such a video to draft for later editing.
6. Schedule Uploaded Videos for Publishing
If you don’t wish to publish a video immediately, you can schedule it for later. The video schedule option is available when you get to the Visibility step during the publishing process. The Schedule option then lets you specify your preferred uploading time for a video.
7. Create More Users
Granting access to multiple users is one of the things you might want to do—especially if you’re opting for some collaborations. However, this involves granting permission to some users and assigning a role to them.
This option is available in Studio settings as well. Once in the Studio settings, navigate to Permissions and click the Manage Permissions option. Authenticate your account and click the Plus sign to invite a user.
8. Create and Manage your Playlists
Playlists are a great way to keep your channel more organized and easily navigable for viewers. You can create different playlists and give each of them a descriptive name. That lets users understand the intent of the content on a playlist immediately.
To create a playlist, click on the Playlist option at the left-hand corner of the studio. Then on the next interface that pops up, click on the New playlist option.
9. Manage Comments
There are many ways to manage viewers’ comments via YouTube Studio. However, you can decide to filter what your audience can post as comments, allow all comments, hold them for moderation, or even disable comments completely.
To get a hold on how your viewers’ comments come through, just go to the Community option in your Studio settings. Then navigate between the Automated filters and Default options to set your preference.
10. Add Subtitles to Videos
If you think you need some translation texts to make your videos more engaging, you can decide to create and add a subtitle file to it.
The subtitle option is available in the first step of your video upload. To access it, click on More Options. Select your video language, and upload a subtitle file from your computer.
11. Hide your YouTube Channel
If your YouTube channel is new, you might want to have some videos on it for your potential audience before it goes public. What you want to do in that case is to hide your channel and keep uploading videos.
However, YouTube Studio gives you that option as well. It’s available when you click on the Settings menu. Once the settings options come up, click on Channel, then Advanced Settings, and click on Remove YouTube Content. You then get the option to either delete or hide your channel from public view.
12. Take Advantage of Creator Insider
YouTube Studio has a news section that keeps you updated with the latest features of the YouTube Studio and YouTube in general. Checking this section frequently lets you know about new features and the ones you should anticipate.
You Can Do More With YouTube Studio
YouTube Studio now has a lot of features that give you more flexibility while posting videos. And beyond the ones listed here, there are many other ones you’ll come across too.
To really get a handle on everything YouTube Studio offers is, the best thing to do is take a look around yourself. Hopefully, this article has given you a good starting point.