Logos and graphics for social media A campaign toolkit for nonprofits Sample campaign messages Tips for rallying donors
Donate money Volunteer your time Share an organization’s campaign posts Do something kind for your neighbors Reach out to the elderly in your area
For example, if your mission is to get more donors, your campaign goals might be to sign up 50 new donors for the entire week of Giving Tuesday. Another goal might be to raise an additional $1,000 of donations on Giving Tuesday along with signing up 100 participants by Friday of that week.
Try to be as interactive as possible so people feel compelled to give and participate. You might do a livestream on Facebook, issue a TikTok challenge, or create donation stickers for Instagram followers to use on their accounts.
Your donation form should be simple and secure so your donors can quickly and easily contribute to your campaign. If you’ve got a website or event page, post frequently in the days leading up to Giving Tuesday. This builds momentum and excitement for the actual day. Nowadays, every offline fundraising event needs an online component to engage more people and to give information. The same applies to online campaigns, as they also need to have some sort of offline presence.
For example, if you’re raising money for a homeless shelter, you might post personal stories or quotes from someone who’s benefited from your organization’s efforts. You could post pictures that show the impact of your organization. For example, if you support kids going to school, you could post pictures of them with backpacks full of school supplies. Schedule your posts so you’re publishing something at least once or twice in the days leading up to Giving Tuesday—you don’t want to post once on the day and be done, but you don’t want to overwhelm potential donors either.
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For example, before Giving Tuesday, say, “Giving Tuesday is almost here! To help our efforts, text Hope to 25252 with the amount you’d like to donate. "
Don’t forget to publicize your event in the weeks before Giving Tuesday. Build anticipation to build a good turnout.
This is also a fantastic way to raise awareness in your community for what your organization does. If you can’t get newspaper, radio, or tv coverage, don’t worry! You can always spread the news yourself. Print off flyers with information about your campaign and ask friends to distribute them to community centers, shopping malls, and public notice boards around your area.
Keep your fundraising thermometer simple so people can see at a glance what your goal is and where your campaign is currently at. For example, your thermometer could have a goal of $50,000 listed at the top. Then, you could show where you’re currently at—10%, 25%, 50%, and so on.
Your message might include something like, “Thanks to your efforts, Homes for Kids raised $12,000! That’s $2,000 over our goal! Our community thanks you for your generous support. Together we can find a caring home for every child in need. "
