Consider how much you plan to grow, as well. Growing in size may well affect your costs – programs like iContact and Constant Contact push you into large-volume pricing at 15,000 and 10,000 subscribers, for example. Also consider that some programs offer more in the way of support, contact management, and statistical tools to help you analyze your advertising.
Don’t go overboard with selection. Consumers may be overwhelmed if you bombard them with emails about a large range of products. Keep it at ten items or less.
Some companies, like Benchmark, will allow you to send emails to many recipients, but they also have special features. For instance, you can find providers that supply ready-made templates for emails, which you can then alter to suit your needs. They can also help you manage your business’ social-media presence.
Have you been blacklisted? Service providers often keep “blacklists” of email addresses that are automatically blocked. Although these lists are for big spammers, if you’ve somehow ended up on one you will probably have to start from the beginning, with a new address. Are you on a white list? Unlike black lists, you want to be on a white list. These are addresses that service providers have preapproved for delivery to inboxes. Major service providers often require you to file an application to get on one. Do you have an active email list? Service providers are more likely to flag emails that go to inactive accounts, or that have a very low rate of being opened. Keep your email lists updated! Avoid using common “spammy” phrases like “Click here!”; using excessive exclamation points; using all capital letters; or using colored fonts. Provide an unsubscribe link. Make sure to include an option in your emails for recipients to unsubscribe from your list. Otherwise, you can be subject to anti-spam policies. Recipients can report you for sending unwanted emails and your email address or website may be disabled. The federal CAN-SPAM Act has strict guidelines for letting customers unsubscribe. You can face up to $16,000 in fines for each violation. Make sure that you are following the law. [4] X Trustworthy Source Federal Trade Commission Independent U. S. government agency focused on consumer protection Go to source
Again, avoid commonly used spam phrases: “Earn Cash!” “Make Money Now!” “Urgent” or dollar symbols will get your emails deleted. Service providers may also flag them as spam. Keep the subject line short and to the point. Inboxes typically only show about 60 characters of an email’s subject line; mobile phones only show about 30 characters. It is important to reduce your message to as few words as possible, perhaps six to eight. The shorter the better.
In an e-commerce ad, you could mention any offers or discounts for the products you’re advertising. [7] X Expert Source Anna ColibriDigital Marketing Specialist Expert Interview. 29 June 2021.
For example, instead of saying “the results can be seen here,” try the active “see the results here. ” Instead of “This product is made by X company," say “X company makes this product. ”
At the same time, readers should not feel as if you’re badgering them. Do not bark orders – “Buy now! Don’t delay! Act fast!” – but instead develop a friendly, positive tone, e. g. , “We are offering you this opportunity for a limited time only. Call within 48 hours to reserve your order!”
Also, write the email using easy-to-read fonts and common formats. If your email is too hard to read, recipients will probably press delete without reviewing the offer or sales copy in full. Favor Arial, Tahoma, or Times New Roman in a size such as 8-point font, which is not overly large or too small. Use proper grammar, spelling, and capitalization techniques at all times.
Another problem is with spam. Embedding images in your emails may well cause them to get flagged as spam. In this case, your message will end up being blocked or diverted to a spam folder.
